Conrad Business Supplies launches “TRU Components” as new brand of electronic components and accessories


“TRU Components” brand represents a wide and deep range of high-quality components




Conrad Business Supplies introduces “TRU Components” as a strong, new brand specifically for active and passive components as well as for electromechanics, cables and wires.



The “TRU Components” brand stands for high-quality, state-of-the-art products that meet the requirements of professional users – from engineers and design houses to researchers and developers at electrical manufacturers and universities, to renowned entrepreneurs and bulk buyers in the areas of automotive, medical or information technology.



For our new brand “TRU Components” – Parts for Your Ideas, we are constantly looking for the world's best manufacturers and suppliers”, states Tim Schlecht, Senior Expert Electrical Components, Corporate Purchasing, Business Unit Private Label, at Conrad Business Supplies. “In order to offer our customers premium quality for the highest requirements, our products are manufactured according to the standard of the FBDI (German Professional Association of Component Distribution), purchased and distributed under certified ESD protection.”



So that the benefits of “TRU Components” products are available to a wide customer base – from design houses to large companies – individual components, quantities for pilot series as well as complete solutions are on offer. There is no minimum order/value within the “TRU Components” brand. Furthermore, the entire “TRU Components” range is available at attractive bulk prices.



In addition to its extensive range of “TRU Components” products, Conrad Business Supplies supports customers with comprehensive advice and consulting services. Therefore, the company relies on its experienced technical customer service team to help users find the best products for their project.