Rovi Expands Entertainment Data Through Collaboration With Twitter

Date
01/11/2012

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Rovi Corporation (Nasdaq:ROVI) today announced it has enhanced its extensive database of standardized information about global music, movies, games, books, and television - known as Rovi Data - with the addition of thousands of Verified Accounts from Twitter. Third-party developers can now use Rovi Data as an easy way to add Tweets directly from Verified Accounts into their entertainment apps, websites, products, and services. In addition, Twitter Verified Accounts will also be featured in a number of Rovi white-label solutions that are helping power advanced entertainment search, discovery, and enjoyment on consumer electronics devices. "Rovi Data is at the core of our solutions that are helping a broad variety of companies create unique products that deliver deeply engaging and interactive entertainment experiences," said Corey Ferengul, executive vice president of products, Rovi. "Verified Accounts from Twitter are a great addition to our rich entertainment data. It will connect consumers more closely to their favorite shows, artists, and entertainers, and help them discover more great content." Rovi Data offers details on more than 3.8 million TV programs, over 500,000 movie and video titles, as well as over 28 million music tracks. A broad and diverse range of companies are using Rovi Data to help consumers better navigate and discover relevant entertainment. The metadata, including visually rich content such as reviews, cast information, credits, trailers and more, helps fuel continuous discovery, increase consumer satisfaction, and drive sales. "Twitter gives fans a look behind the velvet rope, and provides direct access to the actors and artists they love," said Glenn Otis Brown, Twitter director of media business development. "Our collaboration with Rovi will extend this experience to a new set of entertainment products and services, giving consumers more ways to interact with their favorite shows and stars." Rovi Data is now available to third-party developers through Rovi Cloud Services. Rovi Cloud Services provides a set of flexible and integrated APIs that enable developers to quickly build and enhance their products with access to up-to-date, relevant entertainment metadata, recommendations and related capabilities such as content management, media recognition, recommendations, search and advertising. Developers can find out more information about Rovi Cloud Services at: developer.rovicorp.com About Rovi Corporation Rovi Corporation is focused on revolutionizing the digital entertainment landscape by delivering solutions that enable consumers to intuitively connect to new entertainment from many sources and locations. The company also provides extensive entertainment discovery solutions for television, movies, music and photos to its customers in the consumer electronics, cable and satellite, entertainment and online distribution markets. These solutions, complemented by industry leading entertainment data, create the connections between people and technology, and enable them to discover and manage entertainment in an enjoyable form. Rovi holds approximately 5,100 issued or pending patents worldwide and is headquartered in Santa Clara, California, with numerous offices across the United States and around the world including Japan, China, Luxembourg, and the United Kingdom. More information about Rovi can be found at www.rovicorp.com

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