Carlightblog.com sheds light on the data highway

With the support of OSRAM, bloggers Timm Rotter and Fritz Lorek launch an online platform on the subject of light on two and four wheels What's the difference between halogen, xenon and LED light? How do I fit my car with daytime running lights? What is the correct way to adjust headlamps? Fritz Lorek and Timm Rotter, the authors of www.carlightblog.com, are addressing these and other questions. Lorek is one of Europe's leading automotive lighting journalists, while Rotter is an experienced lifestyle journalist. Their blog contains information for interested laymen and automotive professionals alike. They also conduct discussions with users on topical issues connected with lighting on the road. The blog is presented by OSRAM, the No. 1 worldwide for vehicle light applications. The thousands of blogs available illustrate just how prominent car-related topics are on the Internet. There are blogs on individual vehicle models, car makes, classic cars, tuning, design and much, much more. But so far, the subject of light has been very much "in the shadows" in the blogosphere - on top of which, a lot of patchy information is doing the rounds in the forums and communities. Yet automotive light is not just an important safety aspect, but also a major styling feature - for car makers and "retrofitters" alike. Featuring reliable, well-researched articles, the car light blog aims to provide a home base and point of contact for precisely this subject area. It targets not only ordinary car drivers and DIY enthusiasts, but also automotive mechanics and dealers, as well as manufacturers and suppliers from the automotive industry, and buyers of lamps and lighting accessories. For OSRAM, carlightblog.com offers the opportunity to understand the needs of its target groups earlier and better. The range of subjects covered is diverse, and the combination of service tips, product information and entertaining anecdotes makes for stimulating reading. What's more, anyone wishing to take an in-depth look at a specific topic, such as quality in car lighting, can find studies and professional publications to download. The Comment function allows users to ask questions, hold discussions with each other and share ideas, information and experiences. Competitions and participatory campaigns round off the content of the blog. The editor in charge of the new car light blog is the journalist and car enthusiast Timm Rotter. Backed up by the expert knowledge of Fritz Lorek, one of the leading specialist journalists in the field of automotive lighting, he plans to make the blog a source of exciting, inspiring and comprehensive information. Contributions from various guest authors, covering every aspect of automotive lighting and associated fields, will continually enhance the appeal of the platform. For OSRAM, presenting the car light blog was a logical move: "OSRAM is the No. 1 worldwide for vehicle light applications. So, it's only right that we should also be leading when it comes to providing information on automotive lighting," says Hans-Joachim Schwabe, CEO of the OSRAM Speciality Lighting Business Unit. Anyone interested can find more information at www.carlightblog.com. The German version can be accessed at www.autolichtblog.de ABOUT OSRAM OSRAM (Munich) belongs to the Industry Sector of Siemens and is one of the two leading light manufacturers in the world. In the 2010 financial year, it achieved a turnover of €4.7 billion. OSRAM is a high-tech company in the lighting sector and 70 percent of its turnover come from energy-efficient products. The company, which is very much internationally oriented, has more than 40,000 employees worldwide, supplying customers in around 150 countries worldwide from its 46 production sites in 17 countries (30 September). www.osram.com