Silica expands Analog offering in Europe with National products from Texas Instruments

Date
10/01/2011

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SILICA, a leading semiconductor distributor in Europe and an Avnet (NYSE: AVT) company, today announced that it has expanded its Analog offering in Europe with National products from Texas Instruments (TI). This follows TI's acquisition of National Semiconductor. Effective immediately, the European distribution specialist will support the combined full product portfolio of TI and National products from Texas Instruments, providing a leading analog component and solutions portfolio to customers. This allows Silica to offer customers a much wider choice of analog components, especially in the area of high-speed data converters and high-input power management solutions. In addition, the combination of SolarMagic ICs and PowerWise Solutions with TI's analog and digital portfolio enables Silica to design-in end-to-end energy efficient solutions for solar/renewable energy ecosystems and ultra-low IQ applications. Miguel Fernandez, president of Silica said, "National Semiconductor's portfolio is a new jewel in our analog portfolio. It will open new application opportunities for our customers and help Silica become THE distribution specialist for analog and power solutions. We are one of Texas Instruments' fastest growing distribution and design partners and offer unmatched analog design expertise through our team of field application engineers." "For a long time, Silica has been one of our important distribution partners, specifically when it came to support for design-intensive solutions" said Chris Allexandre, EMEA Regional Sales & Applications Director with Texas Instruments. "With Silica's ability to deliver first-class technical support, sales tools, professional services and training, we have the perfect foundation for developing new opportunities and driving incremental growth to the benefit of our customers. Silica will add additional resources across Europe to ensure seamless technical support for the new line of National products from Texas Instruments. About Silica Silica, an Avnet, Inc. (NYSE:AVT) company, is one of the leading semiconductor distributors in Europe. Silica accelerates its customers' success by connecting 25 technology suppliers with a broad base of more than 15,000 customers and providing in-depth design support and cost-effective, value-added services and solutions. For more information, visit www.silica.com

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