­Pulsiv & Astute Electronics Expand Distribution Agreement


Pulsiv and Astute Electronics have expanded their distribution agreement to include USA, Australia and New Zealand.


Pulsiv and Astute Electronics have expanded their distribution agreement to include USA, Australia and New Zealand.


Astute Electronics Ltd was founded 35 years ago by Managing Director, Geoff Hill to bridge the gap between broadline and independent distribution in the European supply chain. Still privately owned, the business now operates across five continents and has evolved into a global technology solutions player with revenues in excess of GBP £200 million. Utilising the wealth of experience and resources amassed within the business.


More recently, Astute has established a strong franchised component and sub-system division comprising of leading manufacturers managed by a highly experienced team focused on demand creation, engineering support and project management to meet the needs of customers globally.


Nigel Watts, Global Business Development Director at Astute comments: “The expansion of the partnership with Pulsiv to include Australia, New Zealand and the United States demonstrates their confidence in our ability, strategy and continued efforts in promoting their truly disruptive power electronics technology. Our motivation has been further fuelled by their unrivalled support, passion for growth and focus on reducing the energy wasted by billions of devices. Astute’s highly experienced team is focused on real demand creation activities and Pulsiv’s OSMIUM technology offers the electronics industry a new approach to power conversion. We’re delighted to be at the forefront of such an exciting innovation and look forward to a continued and successful future with Pulsiv.”


Nick Theodoris, Director of Global Sales & Distribution at Pulsiv adds: “Expanding our strategic partnership into new territories provides an exciting opportunity to deploy Pulsiv OSMIUM technology to a wider portfolio of customers. Astute’s focus on demand creation enables us to deliver our game-changing power electronics technology into important geographical regions, while the excellent relationship we have with the team provides the foundation for success.”


Using a patented switching technique, Pulsiv has developed an entirely new method for converting AC to DC that delivers a combination of game-changing benefits in power electronics designs. Our unique technology has extended the range of conventional flyback topologies to replace expensive LLC solutions, while achieving an unrivalled efficiency profile.