Digi-Key Corporation's Second Quarter Boasts Substantial Sales Increase



Digi-Key Corporation, recognized by design engineers as having the industry's broadest selection of electronic components for immediate shipment, has experienced a substantial sales boost in the second quarter 2011 when compared to revenue at that time in 2010. "Total global sales growth increased by over seven percent this quarter thanks in part to our developing customer base in European, Middle Eastern, and Asian countries," said Mark Larson, president and COO of Digi-Key Corporation. "This year European sales in particular have increased by over 22 percent." Digi-Key's second quarter sales in Germany rose more than 25 percent when compared to last year and in Italy, sales grew nearly 16 percent over 2010's April through June recorded revenue. "In the past year, Digi-Key has implemented positive changes to our business strategy," said Larson. "One of these positive changes was the environmentally proactive decision to discontinue Digi-Key's print catalog in favor of a more easily accessible online format." Digi-Key Corporation has recently ceased the distribution of the over 2,900-page print catalog and has introduced several new online features to its global websites. Additions include updates to Digi-Key's TechZoneSM technology zones featuring articles, product information, and white papers for engineers and purchasers in need of information regarding Lighting, Microcontroller, Power, Sensor, or Wireless innovations, and the downloadable PDF or online interactive versions of the Digi-Key catalog featuring thousands of quality electronic components. Digi-Key Corporation focuses on providing customers with superior service, which includes product selection and availability, on-time delivery, and responsiveness. Using leading-edge processes and state-of-the-art technologies, Digi-Key serves a global customer base from its 600,000 square foot facility in Thief River Falls, Minnesota, USA. About Digi-Key Corporation As one of the world's leading totally integrated, Internet-based distributors of electronic components, Digi-Key Corporation has earned its reputation as an electronics industry leader through its total commitment to service and performance. Digi-Key is a full-service provider of both prototype/design and production quantities of electronic components, offering more than two million products from over 470 quality name-brand manufacturers at www.digikey.com. A testament to Digi-Key's unparalleled commitment to service, North American design engineers have ranked Digi-Key as the #1 Most Preferred Distributor (UBM/EE Times Electronic's Distributor Customer Evaluation Study/June 2011). With global sales for 2010 surpassing $1.5 billion, Digi-Key's single location in North America is one of its greatest assets. Additional information and access to Digi-Key's broad product offering is available at www.digikey.com.