Energy Micro appoints new distributor in China



Energy Micro, the energy friendly microcontroller and radio company, has announced the appointment of Honestar Technologies as a distributor for China. Honestar will support Energy Micro's complete portfolio of energy friendly ARM® Cortex(TM) based EFM32 Gecko MCUs and EFR4 Draco RF transceivers for ultra low power applications. Headquartered in Shenzhen, China, with subsidiaries in Beijing, Chengdu, Hong Kong, Shanghai, Qingdao and Xiamen, Honestar was established in 2000. The company provides distribution solutions and technical support for a broad range of market segments including consumer electronics, green energy, wireless communication, meters & instruments, and PC peripherals. Jeff Su, Energy Micro's newly appointed Sales Director for Greater China said, "Energy efficient design has become increasingly important for businesses throughout China, and there is a growing demand for Energy Micro's range of ultra low power microcontrollers and radios. Honestar's position as a leading semiconductor distribution specialist, along with its experience in energy sensitive solutions, makes the company an ideal partner to help accelerate Energy Micro's growth in China". For further information