Energy Micro in Distribution Agreement with Long Trump for Taiwan

Date
09/01/2010

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Energy Micro, the energy friendly microcontroller company, has added Long Trump to its rapidly growing Asia Pacific sales network. The company will support Energy Micro's complete family of low power MCUs in Taiwan, now including the ARM® Cortex(TM) M3 based Tiny Gecko, Gecko and Giant Gecko devices. Established in Taipei in 1985, Long Trump also operates offices in Shenzhen and Shanghai to service the China market. The company's product line card includes a range of complementary devices, including battery cells, RF ICs, passive components and analog semiconductors. Mark Chang, General Manager of Long Trump said, "Extending battery life and reducing battery size have become key design challenges for a broad range of energy sensitive applications. Energy Micro's EFM32 microcontrollers provide an instant solution and are a great match for our applications experience and a perfect fit in our product portfolio." Bryan Hung, VP Sales APAC for Energy Micro said, "Long Trump has a reputation for long and valued relationships with customers and suppliers and we look forward to a prosperous partnership with them. The Taiwan OEM and ODM sector for energy sensitive products is growing fast and having experienced, local representation is vital." Founded in Oslo, Norway in 2007, Energy Micro's mission is to provide the world's most energy efficient microcontrollers. Its EFM32 Gecko microcontroller family has been proven to consume a quarter of the energy required by other 8, 16 and 32-bit microcontroller solutions. The EFM32 Gecko microcontroller is in full production and details of the software and pin-compatible Tiny Gecko and Giant Gecko products have been announced. The Gecko microcontrollers are supported by a comprehensive tool suite. www.energymicro.com

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