Entropic appoints Matthew Rhodes as SVP Global Marketing



Entropic, a leader in semiconductor solutions for the connected home, announced the immediate appointment of Matthew Rhodes as senior vice president of Global Marketing. Rhodes is responsible for developing, executing and communicating the Company's overall product vision, strategy and roadmap across all market segments, worldwide. He is based out of Entropic's San Diego, Calif., headquarters, and reports directly to Patrick Henry, Entropic's president and CEO. Rhodes brings more than 35-years of business and strategic product development experience to Entropic. He has an exceptional track record in bringing new technologies and advanced integrated circuits (ICs) to the global market to drive revenue growth and profitability. "A respected industry leader recognized globally for his business acumen, Matt has depth, knowledge and expertise in orchestrating winning business and product marketing strategies in some of the most competitive semiconductor markets," said Patrick Henry. "We welcome Matt to the executive team at a time when the Company is positioned to capitalize on the transition to IP video delivery with our platform semiconductor solutions." Prior to Entropic, Rhodes served as the chief executive officer and co-founder at Semitech Semiconductor Pte Ltd., a provider of power line communications solutions for the smart grid. Prior to Semitech, Rhodes was president and chief executive officer of Teranetics Inc., a privately-held company that provided next-generation 10-gigabit Ethernet (10GbE) copper channel semiconductor solutions, where he helped grow the company internationally and secure Tier-1 customers to drive business growth. Earlier in his career, Rhodes held a number of senior executive positions with Conexant Systems, Inc. including President. In this role, Rhodes was responsible for the marketing, engineering and operations of a communications IC business of nearly $1 billion annually. "Entropic has a clear opportunity to transform the connected home market by delivering systems-level products and solutions to global Pay-TV operators," said Rhodes. "The business is solid, the leadership is focused and the global team has a desire to gain share in our multi-billion dollar market. My goal is to drive innovation deeper into the organization and generate new revenue and a market-winning position with the Company's advanced silicon and software." Rhodes served as chairman to the Global Semiconductor Alliance's Emerging Company CEO Council. He also holds eight patents across a diverse range of semiconductor and communication technology and applications. He received a master's degree in business administration from the Anderson School of Management at the University of California, Los Angeles, and holds a master's degree in electrical engineering from Lehigh University and a bachelor's degree in physics from Pennsylvania State University. Entropic