Adding fuel to the combustible energy that is Mercedes Benz New York Fashion Week the most forward trending brands in fashion and technology converged on February 12 in fashionxtech. This unique two-tiered experience featured NYFW’s first ever Mobile Lounge as well as an extraordinary closing party with VIP guest Project Runway All Stars II Winner, Anthony Ryan Auld.
Produced by Nextpert Katlean de Monchy, the globally recognized media personality and acclaimed tech/style launch pro, fashionxtech informed and entertained media and influencers demonstrating the excitement and creative energy seen in the convergence of fashion and technology. Showcasing products representing this highly styled new hybrid, fashionxtech was an innovative experiential marketing gambit and a first for #NYFW (#fashionxtech).
Invited guests – media, influencers, stylists and celebrities – who secured their spot on fashionxtech mobile lounge personally experienced digital presentations from leading brands in the Fashion/Tech arena on the 24 plasma screens on board The Ride, ultra comfortable and technologically advanced transport.
fashionxtech culminated with a closing night party at Tender Lounge with VIP guest Project Runway All Stars II Winner, Anthony Ryan Auld. Brother, as the presenting sponsor, hosted the evening which was filled with dynamic real time Fashion/Tech brand experiences.
fashionxtech lounge adds fuel to #NYFW 2
Guests, a curated group of media, celebrities and global influencers recognized for their vision and ability to spur trends, included Aviva and Reid Drescher, Project Runway’s Joshua McKinley, Dean F. Schulman, Senior Vice President, HAD/IPD, Brother International, NEXTPERT Katlean de Monchy, Jane Pontarelli, Harry Dubin, Adele Nino, Harry Edelson, a coterie of Fashion Week’s most promising new models and more of New York’s most forward-trending individuals.
Katlean de Monchy explains, “The fashionxtech mobile lounge is in itself an innovation. The first time ever mobile New York Fashion Week brand showcase was a trendsetter. We took the lounge concept and gave it a 360 activation in the fashion/tech arena. We transformed the merger of fashion and technology into an interactive adventure.”
Katlean de Monchy speaks as well from the perspective of an active journalist reporting on breakthrough technology for television, nationally, locally and globally for networks including CNN and as a former Reuters correspondent covering fashion, her grasp of the fashion world is equally impressive. Her success in driving the convergence of both worlds proved invaluable in creating the first ever experiential and mobile platform representing the intersection of fashion and technology.
fashionxtech provided guests with a vital and compelling demonstration of the powerful convergence of fashion and technology. Among the brands representing this trending hybrid presented at the event were presenting sponsor Brother, the exclusive sewing and embroidery licensee of Project Runway, Phocus, OKU and My Charge. One of New York Fashion Week’s most coveted invitations, fashionxtech created a dynamic presence on Instagram and Twitter.