Euromonitor, a UK-based research firm, has recently recognizes
Haier as a leading global major appliances brand in the world,
positioning itself as a complete lifestyle manufacturer for consumers.
Haier couples cloud-control technology and customization to give
consumers the ability to experience smarter and faster appliances.
Building on its legacy of category leadership, the brand is showcasing
a cloud-controlled washer, cloud-controlled wine cellar and smart
fridge at CES 2014.
"As a global leader in consumer electronics, we are thrilled to
incorporate our knowledge of electronics to our appliances in order to
produce goods which reflect quality and consumer interaction," said
Rian Cain, senior vice president of the white goods group, Haier
America. "In 2014, Haier will globally showcase 'Haier living' through
product technology and design from concept to completion."
With five consecutive years of appliance leadership, Haier believes it
has cemented itself as an appliance innovator here to stay. Of note,
Haier globally tops the list for refrigerators, washing machines and
wine coolers. Brand leadership has placed a premium on smart technology
and design for today's trend-seeking consumers.
"The Haier brand truly appreciates this recognition. After listening to
our consumers' need for appliances to their everyday lifestyle, we
believe we've struck the right balance of engineering and meaningful
design," says Cain.
