Product names being converted in a rebranding process
In 2010 HEITEC took over the customer-specific products from Rittal. Then, at the beginning of 2013, the complete product portfolio of electronic packaging systems, including design, manufacturing and marketing of all standard products, was transferred from Rittal to HEITEC as well as the domestic sales of these products. Since 2015, HEITEC has been establishing step by step their own international network of distributors who now distribute the standard products and are able to realize system solutions. Actually 25 countries are covered by 14 new distributors who can provide local customer support. Only in Russia, Italy and the UK sales are still handled by Rittal.
To complete the acquisition of the product portfolio, all product names are now being converted in a rebranding process, for example Ripac becomes HeiPac. Roland Chochoiek, Executive Vice President Business Unit Electronics said: "It is our intention to underline the HEITEC specific attributes we added to those of the Rittal line, which we will also continue to support. With this we will offer electronic design and manufacturing services in addition to our comprehensive subrack and housing portfolio. This allows us to provide our customers with the most suitable overall solution, from housing components to complete systems." The rebranding process will be completed by the end of the year. Then HEITEC will offer the complete product and service portfolio worldwide under their own brand.
PDF
