Micrel signs Phoenics Electronics as distributor



Micrel, an industry leader in high-performance linear and power solutions, LAN and timing and communications solutions, announced that they have signed Phoenics Electronics, a fully franchised, technically supportive, stocking distributor of semiconductor and board level solutions. The distributor will offer Micrel's broad range of high-performance semiconductors and solutions in support of the Company's sales strategy, which is fully dedicated to supporting customers with a worldwide network of distributors and reps who offer highly targeted technical support and specific expertise in growing markets. "Phoenics Electronics supports Micrel's sales strategy of dedicated customer service, strong technical support and finely targeted market expertise," noted David Schwartz vice president of Micrel's worldwide sales worldwide sales. "Phoenics is notably! an application engineering focused distributor dedicated to giving customers the attention and focus they need. In addition, Phoenics Electronics has specific technical expertise in growing markets that Micrel is focused on, including networking, industrial, automotive and the digital home." "We are pleased to be working with Micrel," noted Peter Rooks, president of Phoenics Electronics. "Micrel's leading edge technology is a perfect fit for Phoenics where we focus on application engineering solutions and provide the customer with extremely technical, market savvy support. In addition, Micrel's targeted market segments align perfectly with our core expertise, enabling us to exceed customer expectations with solutions that enable faster time to market." Micrel