Mitsubishi Electric adds new Sales Channel structure for industrial-TFT System Solutions



Masaki Kakizaki, Manager TFT Marketing at Mitsubishi Electric Europe (right side) together with Erwin Hölzl, Sales und Marketing Manager Displays at Ultratronik

Mitsubishi Electric Europe has complemented its sales channel with the introduction of the innovative Premium Distributors Scheme in order to expand the market for high-end industrial TFTs. The new and heavily customer-focused Premium Distributors Scheme has been established in addition to the existing and important Value Added Resellers (VAR), as a growing number of customers need complete system solutions in addition to just the TFT-LCD module itself. These system solutions enable the customers' design teams to reduce the time to market without the need to employ new specialists even though the new product will implement mission-critical innovative display concepts. The two sales channel schemes complement each other to cover the broad spectrum of customer groups. Each of these customer groups has its individual requirements in terms of products and services. First Partner in Premium Distributor Scheme The first partner, who qualified for the Premium Distributor Scheme, is the German company Ultratronik providing significant added-value. "We are very proud of being the first accepted premium distributor of Mitsubishi Electric, and we are looking forward to intensifying our already excellent relationship with Mitsubishi Electric", says Erwin Hölzl, Sales and Marketing Manager Displays at Ultratronik. Mr. Hölzl continues: "Combining Mitsubishi Electric's unparalleled industrial-TFT product portfolio for rugged applications with Ultratronik's extensive solution business will give the end-customer a tightly integrated solution that adds more value than just adding a product to a system. Quite often these solutions are ready-to-use, and of course always easy-to-use". Red Dot Design Award One example of Ultratronik's activities is the combination of a rugged TFT-LCD module from Mitsubishi Electric with Ultratronik's superior design solution know-how in the award winning home automation system "myGEKKO Slide" from Ekon. "myGEKKO Slide" is based on an AA084SB01 touch panel TFT module from Mitsubishi Electric. Ultratronik's Embedded HMI (human machine interface) design team supported Ekon to implement the entire application-centric easy-to-use HMI smoothly within a short turnaround time. This summer "myGEKKO Slide" was awarded the red dot design award in the category "product design 2011" for its brilliant design and its fascinating technology. The rugged AA084SB01 industrial-TFT module within "myGEKKO Slide" is highly reliable in order to enable a long product lifetime with upward compatibility and long-term support. "myGEKKO Slide' is an excellent example of how a whole solution around our industrial-TFT modules can be provided to end customers", explains Mr. Masaki Kakizaki, Manager TFT Marketing at Mitsubishi Electric Europe. "Winning the red dot design award' clearly underlines the excellence in design and functionality of the system. We are very happy that Ultratronik has won this recognition." About Mitsubishi Electric With 90 years of experience in providing reliable, high-quality products to both corporate clients and general consumers all over the world, Mitsubishi Electric Corporation is a recognized world leader in the manufacture, marketing and sales of electrical and electronic equipment used in information processing and communications, space development and satellite communications, consumer electronics, industrial technology, energy, transportation and building equipment. With around 114,000 employees the company recorded consolidated group sales of 32.2 billion Euros in the fiscal year ended March 31, 2011. Since 1978 Mitsubishi Electric is based in Germany near Düsseldorf. As a wholly owned subsidiary of Mitsubishi Electric Corporation in Tokyo it is managing sales and marketing activities for nine Divisions in many European countries. For more information about the company please visit About ULTRATRONIK As a high-tech company, ULTRATRONIK offers a complete variety of innovative services, products and individual complete solutions, ranging from technological and creative ideas to serial production. Main business focus lies on HMI/ MMI, embedded and display solutions. ULTRATRONIK benefits from numerous synergies between its specific business segments, anticipates trends in technology and design and manages to ensure decisive competitive advantages for customers out various branches.