Novatek in volume production with Tensilica DSPs

Tensilica has announced that Novatek is in volume production of three new home entertainment SOC designs that use Tensilica's HiFi Audio DSP for a high-fidelity audio listening experience. The new chips will be used in digital televisions and set-top boxes. "We selected the HiFi Audio DSP because it was the most proven, with all of the audio software we needed already ported and optimized for the architecture," states JH Chang, senior VP Novatek. "This was the right decision, as we were able to quickly incorporate the HiFi Audio DSP into our designs and get these three chips into volume production." "We're very impressed with how quickly Novatek was able to get these three chips into volume production and their growing market share in digital televisions and set-top boxes," states Larry Przywara, Tensilica's senior director of Multimedia Marketing. "By using our library of over 100 audio/voice and enhancement software packages, Novatek was able to get the software resources they needed without delay." Tensilica's HiFi Audio DSPs are the leading licensable audio DSP IP cores, licensed by almost 50 customers including many of the top 10 semiconductor manufacturers and leading system OEMs in digital television, set-top boxes, and mobile handsets. The HiFi Audio DSPs support over 100 audio/voice codecs and offer leading performance even for ultra-low-power applications. HiFi Audio DSPs are part of Tensilica's growing line of DPUs (dataplane processors) that efficiently do the challenging compute- and signal-processing-intensive tasks in SOC designs. Tensilica