Option signs distribution agreement with Avnet Embedded



Alastair Worth, marketing director Wireless and Networking at Avnet Embedded

Avnet Embedded, an Avnet, Inc. (NYSE:AVT) company, today announced that it has signed a European agreement covering 17 countries with Option, the wireless technology company, for the distribution of its portfolio of embedded wireless products and the uCAN connection management software. The distribution agreement is effective immediately. Serving customers, such as developers of electronic devices, in an array of industries, Avnet Embedded differentiates itself by offering expertise across a broad range of embedded solutions. As a value added distributor, the company has a specialist embedded wireless team that helps its customers select the right embedded solution for their needs, provides consulting and training services, while providing local support wherever its customers design or manufacture products. Alastair Worth, marketing director Wireless and Networking at Avnet Embedded, commented on this appointment, "There is a growing need for HSPA 3G products amongst our customers. Our new relationship with Option allows us to fully address this requirement by adding its award winning full and half-size PCIe modules, LGA modules, boxed solutions and connection manager software suites to our comprehensive portfolio of connectivity solutions." Bernard Schaballie, general manager, Embedded Solutions at Option, "Avnet Embedded is a value-add distributor with strong experience in embedded solutions, an excellent reputation and strong logistics. Signing-up Avnet Embedded is part of Option's strategy to further broaden its sales channels for the company's broadband wireless solutions. We are currently providing their expert team with intensive training on our embedded wireless products so they can help their customers select the right solution, and are on-hand to provide technical assistance to get applications communicating wirelessly." About Avnet Embedded Avnet Embedded is a product business group within Avnet Electronics Marketing EMEA, an operating region of Avnet, Inc., (NYSE: AVT). Avnet Embedded was created to serve the industrial market with displays, embedded computing hardware, software, networking and wireless products. The group also provides customers with finished or customised products and training, system integration and ODM services through its European technical centres and partners. Avnet Embedded works with a range of leading product manufacturers and technical partners to provide the best product solution to meet its customers' specific requirements. Further information is available at www.avnet-embedded.eu About Option Option, the wireless technology company, is a leading innovator in the design, development and manufacture of 3G HSUPA, HSDPA, UMTS, EDGE, and WLAN technology products for wireless connectivity solutions. Option has established an impressive reputation for creating exciting products that enhance the performance and functionality of wireless communications. Option is headquartered in Leuven, Belgium. The company also has Research & Development in Belgium (Leuven) and Germany (Augsburg) and an ISO 9001 production engineering and logistics facility in Ireland (Cork). Option maintains offices in Europe, US, Asia, Japan and Australia. For more information please visit www.option.com