TDK-Lambda Signs UK Distribution Deal with Ideal Power



Leading power supply manufacturer TDK-Lambda UK has signed a non-exclusive distribution agreement with Ideal Power, a power specialist in the industrial and medical sectors. Effective from 1st October 2010, Ideal Power will promote TDK-Lambda products within Great Britain for its complete range of AC-DC power supplies and DC-DC converters. Steve Read, Sales Manager at TDK-Lambda UK (pictured right), welcomes new signing with Ideal Power's Sales Director, Colin Marchington. Alex Faulkner, who will head up the company's sales and support team for TDK-Lambda prod-ucts, holds over 20 years experience in the power supply business. The key families he will initially focus on include: PFE full-brick power modules, EFE digitally controlled front-end supplies, and the NV-Power and Vega families. Commenting on the deal, Steve Read, Sales Manager at TDK-Lambda UK says: "With recog-nised design-in expertise in-house and established links within the industrial and medical sectors, Ideal Power is a great partner and an ideal asset to our UK support network." "I am delighted that we have cemented a deal with TDK-Lambda UK," says Colin Marchington, Ideal Power's Sales Director. "Our core focus has been on external power adapters for the industrial and medical markets. Adding TDK-Lambda's reliable and efficient AC-DC power sup-plies and DC-DC converters to our portfolio opens up immediate opportunities for our customer base. We confidently expect that the TDK-Lambda range will be one of our largest selling lines."