The Road to EV Ubiquity

Author:
Kevin Parmenter, Director, Applications Engineering. TSC, America

Date
07/21/2025

 PDF

Kevin Parmenter, Director, Applications Engineering. TSC, America

­The electric vehicle (EV) landscape reflects both exciting advances and persistent hurdles. While EV and hybrid adoption accelerates, a persistent lag in infrastructure, policy, and grid limitations creates uncertainty. Beneath the confident predictions of growth by financial analysts lies a murkier reality. In my view, the key issues to be solved before we see EV ubiquity are:

  • Robust, dependable, fast-charging expansion
  • Grid-friendly charging and energy storage.
  • Adoption of “Universal Plug & Charge” and OCPP standards
  • Enhanced security
  • Stable, bipartisan funding and policy

Global EV sales are surging, with China leading through massive fast-charger deployments and battery production dominance. The U.S. boasts around 160,000 motor fuel retailers—a benchmark that EV infrastructure must eventually match in energy transfer throughput. Level 2 chargers are increasingly common, but the more critical DC fast chargers remain scarce, particularly along long-distance travel corridors.

In many regions, infrastructure lags far behind, intensifying “range anxiety,” and driving many consumers toward hybrids (HEVs) as a stopgap. Rural and low-income areas remain underserved, prompting consumers to stick with internal combustion engine (ICE) vehicles and hybrids. (And what becomes of motor fuel retailers in the future?).

Regulatory hurdles, high-demand charges, and grid connection challenges exacerbate the charging issue. Currently, the $7.5 billion NEVI program, created to address these gaps, is plagued by policy instability that continues to cloud infrastructure planning.

In parallel, some component suppliers have shifted their new product focus from EVs to a new, shiny object: AI data centers. They often cite huge projected numbers and atomic-scale energy requirements behind their reasoning, perhaps, we will see.

Security also remains a pressing concern. Charging stations face cyber threats, physical damage, cable theft and overall vandalism, all of which surged in 2024. Electrify America’s rollout of theft-resistant cables is a step forward, but customer frustration persists due to inconsistent service, long wait times, and broken chargers. Tesla’s virtual queuing system has helped alleviate some of this congestion, although availability remains limited.

Meanwhile, new advancements and the adoption of universal standards offer hope for the EV landscape. The Universal Plug & Charge (ISO 15118) standard, for instance, simplifies payment and charger access. And the Open Charge Point Protocol (OCPP 2.1), embraced by over 130 countries, supports bidirectional energy flow, distributed energy resource control, all while enhancing cybersecurity. Ultra-fast charging technologies, such as 150–350 kW chargers, are significantly reducing charge times. Plus, globally, battery R&D is at an all-time high, with Chinese innovators like CATL achieving 10-minute, 80%-charge batteries.

To complete the global transition from petroleum to full electric power, the EV ecosystem must deliver on its promises. Progress hinges on resolving the infrastructure, grid, and policy challenges. While innovation is dynamic and promising, achieving seamless “plug-and-play” for everyone remains an ambitious but essential goal.

RELATED