Trustonic, a new company formed by ARM, Gemalto and G&D (Giesecke & Devrient), has launched as a new standard security provider to address the increasing need for trust built into smart connected devices. The company's technology enables service providers to innovate, expand and simplify user experiences in areas such as enterprise, commerce, payments and entertainment. Trustonic is proud to name key industry partners at launch include 20th Century Fox Home Entertainment, Cisco, Discretix, Good Technology, INSIDE Secure, Irdeto, MasterCard, NVIDIA, Samsung Electronics, Sprint, Symantec, and Wave Systems. Trustonic CEO, Ben Cade, said: "Trustonic builds upon decades of experience between ARM, Gemalto and G&D in developing secure technology for connected devices. The launch of Trustonic marks a turning point in our connected world. It will enable us to trust our smart connected devices to protect us as they deliver essential services and innovative user experiences." The company will focus on the development of a GlobalPlatform compliant Trusted Execution Environment (TEE), which will offer a common security standard for connected devices. The TEE will be built upon ARM TrustZone technology found at the heart of today's leading system-on-chips, combined with leading security software and management systems contributed by Gemalto and G&D. Services that require high trust in people's connected devices can gain access to the TEE on demand. Trustonic will enable a connected device experience that begins and ends in complete security.