Editor Blogs

    AI's Insatiable Appetite for Power

    05/23/2024
    Jason Lomberg, North American Editor, PSD
    Tag: #ai #mit #mittechreview #powerelectronics
    AI's Insatiable Appetite for Power
    AI's Insatiable Appetite for Power

    ­We’ve all heard that crypto is a ravenous energy hog (about 70 TWh per year in the U.S., according to the EIA). But what about everyone’s favorite talking point/ prognosticator of doom, AI?

    Artificial intelligence is slowly infiltrating every corner of our lives, from search engines to generative tools and even the final frontier – fully-autonomous vehicles. It also has a bottomless appetite for the juice.

    Of course, if we’re talking about AI energy usage, it’s worth pointing out that one of AI’s major selling points is energy efficiency – that is, using machine learning to analyze massive reams of data to foresee potential outages and equipment failures and find new oil stores, plus AI-driven smart home solutions, AI-powered robots in the energy sector, and countless other applications.   

    As the IEA points out, “The technology is uniquely placed to support the simultaneous growth of smart grids and the massive quantities of data they generate. Smart meters produce and send several thousand times more data points to utilities than their analogue predecessors.”

    But that roundabout energy savings is at least partially offset by AI’s high electricity demands.

    As the MIT Tech Review notes, producing one generative AI image can draw enough juice to power your phone, and 1,000 images produces as much carbon dioxide as about four miles in a gas-powered car.

    And while it’s tough to isolate AI’s specific energy demands, apparently, electricity consumption from data centers, AI, and cryptocurrency, together, amounted to about 2% of global electricity demand in 2022, and those numbers will spike as those three technologies take center stage.

    Some are even saying that AI could derail climate goals.

    “In 2020, we unveiled what we called our carbon moonshot. That was before the explosion in artificial intelligence,” said Brad Smith, Microsoft’s president.

    The key will be finding that careful equilibrium between energy savings and energy consumption.

    Recent
    Company Moving Forward with Unmanned (and Jet Fuel-Powered) Cargo Planes

    Company Moving Forward with Unmanned (and Jet Fuel-Powered) Cargo Planes

    09/08/2026
    Jason Lomberg, North America Editor, PSD
    By 2030 China's Data Center Power Usage Could Eclipse All of South Korea

    By 2030 China's Data Center Power Usage Could Eclipse All of South Korea

    09/01/2026
    Jason Lomberg, North America Editor, PSD
    Walmart Opens its 100th EV Fast-Charging Location

    Walmart Opens its 100th EV Fast-Charging Location

    08/24/2026
    Jason Lomberg, North America Editor, PSD
    China Effectively Bans AI Companions

    China Effectively Bans AI Companions

    08/12/2026
    Jason Lomberg, North America Editor, PSD

    Power Systems Design

    146 Charles Street
    Annapolis, Maryland 21401 USA

    Power Systems Design

    Power Systems Design is a leading global media platform serving the power electronics design engineering community. It delivers in-depth technical content, industry news, and product insights to engineers and decision-makers developing advanced power systems and technologies.

    Published 12× per year across North America and Europe, Power Systems Design is distributed through online and fully digital editions, complemented by eNewsletters, webinars, and multimedia content. The platform covers key areas including power conversion, semiconductors, renewable energy, automotive electrification, AI power systems, and industrial applications—supporting innovation across the global electronics industry.