Current Editor Blogs
    Apple Car Could Have 'Next Level' Battery Technology

    Apple Car Could Have 'Next Level' Battery Technology

    12/22/2020
    Jason Lomberg, North American Editor, PSD
    Tag: @apple #batteries #batterymanagement #applecar #projecttitan #psd #powerelectronics

    What, you thought Apple wouldn’t want to flex its considerable muscle in the next-gen auto market?

    According to a Reuters report, and supply chain activity with Taiwanese auto parts factories, Apple’s mythical car is on-track for 2024 production.

    And per those same sources, “Project Titan” – which began in 2014 – will include 'next level' battery technology. The tech will “radically” reduce the cost of batteries and increase the vehicle’s range – a bold statement for anyone, even Apple, looking to enter the crowded electric vehicle market.

    Then again, this is Apple … at times, the largest publicly traded company in the world and the only tech firm that commands a cultish, religious fervor from its devotees.

    “If there is one company on the planet that has the resources to do that, it’s probably Apple,” said an anonymous source who worked on Project Titan.

    The scope, however, still remains unclear. Apple could create a new vehicle from scratch, relying on a manufacturing partner, or they could simply apply an autonomous driving system to an established automotive brand.

    A Taiwanese report notes that Apple has recently put forward stocking requirements to Taiwanese auto parts factories such as Heda (1536), Bizlink-KY, Heqin, and Tomita, and according to that same article, Apple’s release schedule could be extremely ambitious – possibly as early as September of next year.

    We’ll provide updates on this and Project Titan as we learn more.

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    Power Systems Design

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    Annapolis, Maryland 21401 USA

    Power Systems Design

    Power Systems Design is a leading global media platform serving the power electronics design engineering community. It delivers in-depth technical content, industry news, and product insights to engineers and decision-makers developing advanced power systems and technologies.

    Published 12× per year across North America and Europe, Power Systems Design is distributed through online and fully digital editions, complemented by eNewsletters, webinars, and multimedia content. The platform covers key areas including power conversion, semiconductors, renewable energy, automotive electrification, AI power systems, and industrial applications—supporting innovation across the global electronics industry.