"Steve Jobs" Clothing Company Sets its Eye on Smartphones

No, you didn’t read that wrong – turns out the Cupertino giant never bothered trademarking the moniker of their late CEO, the irascible Steve Jobs. And a pair of Italian brothers have swooped in to claim it as their own.

That’s right – there is now an officially-sanctioned “Steve Jobs” company, complete with a logo sporting a very specific piece of fruit.

Back in 2012, Vincenzo and Giacomo Barbato made a startling discovery – Apple never bothered trademarking the name of their late founder, and the “Steve Jobs” clothing company was born ... after a series of legal battles.

In 2014, the European Union’s Intellectual Property Office ruled against Apple, and the details of the case are now officially public. The brothers Barbato are now free to hawk their Steve Jobs clothing, but that’s not the strangest part – they’ve also hinted at “highly innovative” electronic devices, including a prospective Android-based smartphone.

This bears repeating – at some point in the future, we could see a “Steve Jobs” smartphone that doesn’t come equipped with iOS or iTunes. Obviously, we haven’t seen the end of Apple’s legal challenges, especially when the Italian brothers step directly into the Cupertino giant’s domain. But this is already one of the strangest tech stories since ... Steve Jobs, himself.

Read more here: https://www.idropnews.com/news/italian-brothers-win-right-name-company-steve-jobs/59218/