Toyota Introduces Fuel-Cell Pizza Truck

Toyota Introduces Fuel-Cell Pizza Truck

Toyota’s Tundra Pie Pro is a transparent marketing stunt, and ... I’m more than happy to promote it because it’s just that cool. When else will you see a zero-emission pickup with an automated pizza maker attached?

The Tundra’s “great strengths are its extreme capability and eminent versatility, and what better way to illustrate that than by turning it into something completely unique—a hydrogen fuel cell electric-powered, pizza-making robotic vehicle!”, said Ed Laukes, Group Vice President - Toyota Division Marketing.

Some engineers – who were having way too much fun – stripped the Tundra SR5 pickup truck down to its chassis and swapped the gas engine for the Toyota Mirai’s hydrogen fuel-cell powertrain. Then the fun began.

In association with Pizza Hut, Toyota installed a conveyor oven in the truck bed, with a pair of robot arms and a refrigerator for fresh ingredients.

From start to finish, the pizza-making process takes 6-7 minutes – a robot arm removes the pizza from the fridge, places it on the oven conveyor, and closes the fridge. And according to Toyota, the Tundra Pie Pro is zero-emissions, with the only byproducts being water and pizza.

Of course, that’s all redundant. They had me at “pizza.”

The Tundra Pie Pro won’t go on sale anytime soon, but it’s definitely the coolest concept vehicle I’ve ever seen.

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