Current Editor Blogs
    Volvo Wants to Ditch the Internal Combustion Engine by 2030

    Volvo Wants to Ditch the Internal Combustion Engine by 2030

    03/02/2021
    Jason Lomberg, North American Editor, PSD
    Tag: @volvocars @volvo #electriccar #electricvehicle #psd #powerelectronics

    Back in 2017, Volvo claimed their portfolio would be fully “electrified” by 2019. A year later, they said half of their cars would be electric come 2024. Confused yet? No? Howzabout this – the Swedish automaker just announced that they’d be a fully electric brand by 2030.

    Volvo’s original pronouncement came with several caveats – namely, that their “electrified” lineup would include hybrids, plug-in hybrids, and petrol and diesel plug in hybrid and “mild hybrid” 48 volt options.

    By 2018, they pivoted slightly, claiming that half their vehicles would be 100% electric by 2024. Their latest decree asserts that no Volvo will have an internal combustion engine by the end of the decade.

    That’s kinda a big deal.

    A number of automakers have made grand predictions that include the word “electric,” but each proclamation includes some fine print (even if it’s hidden in plain sight).

    Aston Martin vowed to go fully hybrid-electric by the mid-2020s, meaning that the internal combustion engine would live on in some capacity. And that’s basically what Volvo meant four years ago.

    But Volvo’s new edict leaves no room for ambiguity – the company said it "intends to only sell fully electric cars and phase out any car in its global portfolio with an internal combustion engine, including hybrids." And that’s not all.

    Hidden amongst the electric decree was this little bombshell – Volvo wants to sell their future lineup exclusively online. Dealers, who’ve already chafed under a catastrophic year where people stayed inside for months at a time, are sure to love that little nugget.

    "Volvo Cars will invest heavily in its online sales channels, radically reduce complexity in its product offer, and with transparent and set pricing models," they said, and they also want to (somehow) integrate in-person and online buying.

    Sounds like gargantuan layoffs – at the dealer- and/or company-level – are on the agenda this decade.

    Read more here.

    Recent
    Battery Life: How Can We Get More from Each Charge?

    Battery Life: How Can We Get More from Each Charge?

    04/12/2017
    Meng He, Executive Business Manager, Core Product Group, Maxim Integrated
     Creating Smaller, More Efficient Isolated Power Supplies with Iso-Buck Converters

    Creating Smaller, More Efficient Isolated Power Supplies with Iso-Buck Converters

    04/17/2017
    Reno Rossetti, Principal Technical Writer, Maxim Integrated
    Accelerating Isolated Power Supply Design

    Accelerating Isolated Power Supply Design

    05/10/2017
    Reno Rossetti, PhD, EE, Maxim Integrated
    The Pope Receives his First Electric Car

    The Pope Receives his First Electric Car

    06/02/2017
    Jason Lomberg, Editor, North America, PSD

    Power Systems Design

    146 Charles Street
    Annapolis, Maryland 21401 USA

    Power Systems Design

    Power Systems Design is a leading global media platform serving the power electronics design engineering community. It delivers in-depth technical content, industry news, and product insights to engineers and decision-makers developing advanced power systems and technologies.

    Published 12× per year across North America and Europe, Power Systems Design is distributed through online and fully digital editions, complemented by eNewsletters, webinars, and multimedia content. The platform covers key areas including power conversion, semiconductors, renewable energy, automotive electrification, AI power systems, and industrial applications—supporting innovation across the global electronics industry.