Anglia to Focus on New Business Development and Demand Creation for Digi International in the Nordic and Baltic Regions

­Anglia Components, one of Europe’s longest established independent, authorised distributors of electronic components, has extended its franchise agreement with Digi International and now represents the M2M and IoT solution provider in the Nordic and Baltic regions. One of the key reasons for the enhanced relationship between the two companies is the success of the innovative programs that Anglia runs in the UK and Ireland with Digi to develop new business. Examples include where the two companies have collaborated to deliver technical workshops providing an introduction to RF communications and connecting wireless sensors to the cloud for remote monitoring and control, as well as discussing Digi’s hardware, software and development kit solutions.

“The Nordic and Baltic regions have a large number of SMEs and Contract Electronics Manufacturers, just like the UK”, says John Bowman, Anglia’s Marketing Director. “Such customers can often be left behind by the big high service and production fulfilment distributors, whereas for Anglia, they are a key part of our customer base. We look forward to growing with Digi in these regions.”

Jurgen De Biscop, Senior Channel Manager for Digi in the EMEA region adds: “We have been impressed by Anglia’s commitment to demand creation and new customer development in the UK, which is why we presented them with an award for this activity last year. We are delighted to extend the relationship and look forward eagerly to enjoying even greater success together.”