Silica named as Distributor of the Year by Analog Devices

Silica has been named as Distributor of the Year 2011 by Analog Devices. The team was presented with the award in recognition of their exceptional performance and growth rates in 2011. The award also reflects the success of Silica's Demand Creation Programs and its continued excellence in providing technical support to customers across Europe. During the award ceremony in Munich, Dr. Carsten Suckrow, European vice president of sales at Analog Devices, said: "It is a privilege to present Silica with the Distributor of the Year award as they excel in providing high value distribution, especially for Data Converter/Interfaces, Amplifiers and DSPs. They also highlighted the wealth of sales and marketing initiatives which have helped to extend the reach across Europe." Mario Orlandi, regional vice president South Europe and vice president of marketing, commented: "The award is testament to all of the hard work and enthusiasm shown by the whole team at Silica that has resulted in great relationships with both our customers and Analog Devices." Silica has a proactive sales strategy and consistently achieves top rankings amongst distribution benchmarks. Much of this success is due to the emphasis on good customer relations and extensive support throughout the design and supply chain. Silica has a culture of local empowerment which enables fast and best-in-class service. www.analog.com www.silica.com